Today we’re here with Ermal Kopani, digital marketing expert, to give us some answers, which has been appealing to many lately, on how to make money on TikTok.
If you own a business, odds are you will utilize social media for marketing purposes at some point. Nearly 4 billion people are expected to use social media globally by 2022, a figure that has been gradually rising year after year, making social media rich with potential for organizations to reach their target audiences.
TikTok is a relatively new social networking application that has lately boomed. The app has been defined as a cross between Vine, Twitter, and Instagram, allowing its 1 billion active monthly users to make short-form, music-focused videos and modify them using lenses, filters, and augmented reality capabilities.
As with any social media site, if you appear to be inexperienced or not following the unwritten norms of social networks, you will be blacklisted immediately. Spend time on the app by creating a profile, following famous users, and generating practice material until you feel confident that you understand what genuine people want to connect with and the platform’s culture.
Remember that authenticity is crucial here; don’t try to make memes if that’s not your company’s feel. Create material that is consistent with your brand and contributes to your specific objectives.
TikTok will offer a variety of advertising formats, including TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects, and Branded Hashtag Challenges. Each one serves a distinct function and will provide a different result depending on the sort of campaign you’re running.
When a user opens the app, TopView Ads appear at the top of their TikTok feed and can last up to 60 seconds. Because this is the most popular ad kind on TikTok, it is an important marketing technique for capturing customers’ attention and increasing brand exposure.
In-Feed Advertisements work in the same way as Snapchat or Instagram story ads do. They must be full-screen, skippable, and no more than 60 seconds (although the ideal length is 15 seconds). They are displayed on a user’s ForYou feed. Tracking clicks, impressions, click-through rate (CTR), video views, and interactions may help you determine the performance of a campaign.
Takeover Ads for Brands
Business takeovers allow one brand to control the app for a single day. You may design picture or video advertising (three to five seconds long) that displays at the top of the app, similar to TopView Ads, except they are not skippable. You may also include links to internal and external landing pages in your advertising. Look at impressions and CTR to determine the success of a brand takeover.
You may build branded effects (for example, games, stickers, filters, and special effects) for people to use in their movies. This is a simple approach to advertising your company with little effort. These interactive experiences are also excellent for going viral.
TikTok is a fantastic social media marketing tool that can be simply implemented by almost any business. Follow these ideas for increased interaction while using TikTok for business:-
- Investigate common patterns among your target audience’s consumers.
This method is applicable to any social media site, but it is especially beneficial to TikTok. The platform receives a lot of traffic when it comes to certain themes like entertainment, dancing, pranks, DIY, travel, and learning. Investigate your target audience’s preferred style of content and utilize that information to determine the sort of TikToks you create.
- Take a more relaxed, less commercial approach.
TikTok, unlike Instagram, primarily rejects polished, high-quality material. As a result, it has gained a reputation as a laid-back platform where users may express themselves freely. Allow engagement to lead you as you explore what is enjoyable about your business. Make certain that you have a thorough understanding of your business’s culture, values, and identity so that everything you develop is real and true to your brand while avoiding usual corporate restrictions.
- Take part in TikTok challenges.
Participating in TikTok challenges is a simple method to enhance engagement and visibility. Find out which songs or activities are popular and make your own customized version to upload on TikTok. Not only will this boost your exposure, but it will also make you appear more personable and down to earth. Younger generations like to support companies with which they identify. Participating in challenges may help you connect with your target audience on a more personal level, especially if they are teenagers or young adults. Remember to add the essential hashtags when posting a challenge video to maximize your chances of appearing on people’s ForYou pages.
- Share your location.
Location, particularly for small local firms, maybe a crucial generator of brand recognition. Discuss your location in your videos, and include it in your caption and hashtag. This will assist folks in your region in finding your company. It might also be beneficial to make videos that are specific to your location. This will make your goods or service more appealing to locals.