Reaching a wider audience will generate more relevant traffic, which in turn will lead to increased sales. SEO software for small business can increase the number of visits from these people, which will ultimately mean more profit for your business. And, because your website will load faster, your visitors will stay longer on your website, which means more profit for you.
It helps your business rank higher on search engine results pages
When users do an online search, they typically see web pages called SERPs. Search queries include specific words and phrases – known as keywords. Search engines display the SERPs to users in response to their search. Use these tips to boost your rankings to increase the chances that your business will appear on SERPs. The more reviews you have, the higher your ranking will be.
One free way to get on the first page of SERPs is to target location-based queries. Make sure that your website indicates your city or geographical location. Do this on the contact page or in blog posts. If people search for your industry in your region, your business will appear in the search results. By emphasizing your geographic location, you reduce competition with other local companies and increase your chances of appearing on the first page.
Makes sure your website is fast and responsive
The first thing to consider when ensuring your website is fast and responsive is its load time. According to Yahoo, 80% of a web page’s load time is spent downloading various components. Each component takes time to render, so the more components your site has, the slower it will load. To minimize this time, you must benchmark your site to determine the average page load time. This can be a significant problem if your site takes more than 3 seconds to load.
Another thing to consider is your end-user experience. If your website is not responsive, your target audience will be less likely to visit it. Many people now use their smartphones instead of personal computers. Because of this, it is essential to have a mobile-friendly website. 53.8% of web designers report that non-responsive sites cause the greatest number of redesigns. While it might seem like an expensive undertaking, this research is vital.